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Printwear February 1998 editer's Header
I've said it before and I'll say it again: a magazine's front cover is one of its most important-and difficult-to-execute-elements. It sets the tone for the whole book. It summarizes what's inside. It demands: "Read me!"
...or it doesn't.
Curiously, some of our most successful covers have turned out to be the easiest to produce. Last month's is a good example. (No, not the cover-wrap with the frantic fellow who's "gotta have his Printwear," but the cover, underneath, that featured the award-winning waterbottle print, shown to the right,) We've been getting a great response to that cover, and there's little wonder why: the print. That's right, our successful cover rides squarely on the strong shoulders of a successful piece of apparel graphics.
Naturally, recognizing...
image of waterbottles

Print by Anne Kalin and John Lynch of Lynka Sportswear, Krakow, Poland; simulated process on an MHM Synchroprint 2000.

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